[ SPORTS SPONSORSHIP INTELLIGENCE ]
Your next sponsor isalready in your market.Do you know who?
Vega gives sports organizations the intelligence to get there first — which brands fit your property, what they’ll pay, who to call, and exactly when their current deal runs out.
TRUSTED BY COMMERCIAL TEAMS THAT COMPETE ON INTELLIGENCE
You don’t have a data problem. You have a
which-brand-and-when problem.
Manual benchmarking
Your category gaps live in spreadsheets, rebuilt by hand before every board meeting and stale the moment they’re done.
- Rebuilt before every board cycle
- Stale on arrival
- No peer visibility between cycles
Hidden whitespace
The categories your peers monetise and you don’t stay invisible — until a competitor signs the brand you should have called.
- Unsold lanes never surface
- Peers monetise what you leave open
- You find out from the announcement
No renewal radar
You learn a sponsor’s deal is ending after they’ve already re-signed elsewhere. The window closed before you saw it open.
- Renewal windows pass unseen
- Timing is guesswork
- The call happens too late
[ HOW IT WORKS ]
From a fragmented market to a signed deal.
Every benchmark, fit score, and renewal window updates continuously from verified sponsorship records, firmographics, audience data, and live web signals across your sport and your market.
Benchmark
See your whole market.
Who sponsors your peers, what your property already holds, and the categories you’re leaving on the table — computed live, never from a spreadsheet.
Score
Rank every brand.
Every brand in your market scored 0–100 on category fit, buying readiness, and contract timing — a transparent model, not a black box.
Surface
Catch the window open.
Buying signals and renewal radar surface the brands in-market right now — before anyone else sees the window open.
Close
Walk in ready.
A branded pitch, the mapped decision-maker, and a defensible valuation grounded in comparables — ready to send.
[ ON SCREEN ]
Watch a gap become a pitch.
The four moves on the actual product: an open lane becomes a ranked list, one click qualifies the brand, and the pitch drafts itself from live data.
One open lane becomes 40 vetted candidates, ranked by fit, warm paths, and peer evidence.
Prospect 360 pulls fit, revenue, decision-makers, and a live renewal signal onto one screen.
A grounded proposal with a defensible value band, every section editable.
One click renders the deck — your brand, venue imagery, shareable and view-tracked.
[ THE PLATFORM ]
Everything your commercial team needs. Finally in one place.
One operating view your team works every day — benchmarks, scored prospects, live signals, and a renewal radar, with a branded deck at the end of it.
LIVE DATACommercial benchmarks
Your property against every peer in your league — partners, categories, and the lanes still unsold.
Prospect 360
One cockpit per brand: fit score, live signals, decision-makers, comparables, and deal history.
Market signals
Funding rounds, leadership hires, expansion moves — the buying signals that say a brand is in-market.
Renewal radar
Every deal in your market with a clock on it — surfaced inside the window, not after it.
Warm-path network
Your team's real connections mapped against every prospect — who you know before who to cold-call.
Pitch & valuation
A branded deck and a defensible number grounded in comparables — generated, not rebuilt.
Three moments where Vega changes the outcome.
Before a major pitch
Open the brand’s Prospect 360. Fit score, revenue, the mapped decision-makers, and every live buying signal — with the comparables that justify your number. Your team walks in knowing more about the brand’s sponsorship position than the brand does.
Monday morning pipeline review
Partner health and the renewal radar on one screen. Which active partners are flagged, which deals in your market end inside 90 days, and which scored prospects match your open inventory. Thirty minutes of intelligence that used to take a day — and used to happen too late.
End-of-quarter push
Filter your scored market by the signals that close: recent funding, new CMO, declared expansion, a deal ending this quarter. Cross-reference against your open categories. These are the calls that convert — made while the window is still open.
[ IN THE FIELD ]
Sports organizations use Vega to make commercial intelligence operational.
From federations to franchises — benchmark, score, surface, close. One platform, tenant-isolated, branded to your property.
Stop guessing which sponsors are out there. Start knowing.
Book a working session on your real market — not a slide deck about ours.
- 01 Your property’s whitespace map — the categories your peers monetise and you don’t
- 02 Three scored prospects in your market, with the signals behind each score
- 03 Your renewal radar — every deal around you with a clock on it